MarTech & CRM Architect

Senior marketing infrastructure, on demand.

I help growing companies build and fix the systems behind their customer communication — lifecycle automation, CRM architecture, data integration, and AI-powered process automation. No full-time hire needed.

Book a free intro call → What I do

At a glance

18+

Years in customer engagement & process automation

Industries

Worked in: eCommerce, FinTech & subscription businesses

DE / EN

Working languages

Remote

Available globally

Channels & capabilities

Email WhatsApp SMS Lifecycle automation AI workflow Data analytics

What I do

06 service areas

⟳

Lifecycle & CRM architecture

Design or rebuild the logic that moves customers through onboarding, activation, retention, and re-engagement — across whatever platform you're on.

For example: your email sequences were set up years ago and nobody's touched them since

You have a CRM but no clear logic for how leads or customers progress through it

⚙

Marketing automation & process design

Build automation systems that remove manual work from your team — triggers, flows, integrations between tools, and the governance that keeps it all running cleanly.

For example: your team copies data between tools manually every week

You have automation tools you're paying for but underusing

◈

AI-powered workflow automation

Integrate LLM tools and intelligent automation into your marketing operations to reduce manual effort — covering reporting, content preparation, data processing, documentation, and QA.

For example: you want to use AI to save time but don't know where to start or how to build it properly

Recurring tasks your team handles manually every week

◎

Email deliverability & list health

Diagnose and fix declining open rates, spam placement, or sender reputation issues. Establish governance so deliverability stays healthy long-term.

For example: open rates have dropped and you don't know why

Emails landing in spam even for active subscribers

◉

WhatsApp & conversational automation

Design and build structured WhatsApp flows for customer communication, onboarding, support, and re-engagement — with AI-assisted logic where it adds value.

For example: you use WhatsApp for customer communication but it's ad-hoc and unscalable

You want automated flows but don't know how to build them properly

◧

MarTech stack audit & optimisation

Evaluate your current tooling for redundancy, underuse, and ROI. Identify what to consolidate, what to replace, and what's missing — with a clear action plan and cost implications.

For example: you're paying for tools you don't fully use and suspect there's overlap

Your stack has grown organically and nobody has a clear picture of how it all fits together

Fit

Who this is for

Small and scaling companies who need senior MarTech expertise — without hiring a full-time specialist.

✓
You're growing and your marketing infrastructure hasn't kept up Engagement is manual, tooling is fragmented, and your team is spending time on things that should be automated.
✓
You don't have in-house MarTech expertise No one on your team owns the CRM or automation stack at a technical level. You need a specialist, not a generalist.
✓
You have a specific project or an ongoing need for senior support Platform migration, architecture audit, new channel rollout — or ongoing advisory and implementation.

AI integration

Intelligent automation built into your marketing stack

I integrate AI tooling directly into CRM workflows and marketing operations — using LLMs to automate documentation, content generation, QA validation, and reporting preparation. This creates a practical layer of intelligence that reduces manual effort and improves output quality at scale.

On the data side, I apply AI-driven segmentation and predictive logic to lifecycle decisions — so re-engagement and activation flows are driven by behavioural signals rather than static rules.

What this looks like in practice

Automated reporting pipelines that generate structured summaries Instead of your team manually pulling and formatting data every week

AI-assisted content workflows for email and lifecycle messaging Faster production without sacrificing quality or brand voice

Behavioural segmentation and re-engagement logic Decisions driven by user signals, not arbitrary schedule-based rules

AI-supported documentation and system knowledge management Standardised, automatically maintained records of your automation architecture

Background

18 years building what actually works.

I'm a German-native MarTech architect based in Kuala Lumpur, working remotely with companies in Germany and English-speaking markets worldwide. My background spans the full stack of customer engagement infrastructure — platform architecture, data integration, lifecycle strategy, and AI-enabled automation.

For the past several years I've been leading CRM re-architecture and lifecycle transformation at a global subscription business serving 4M+ users — overseeing platform migrations, cross-channel engagement frameworks, and the integration of AI tooling into day-to-day marketing operations.

Before that I spent nearly a decade in senior email marketing roles at eCommerce companies in Germany, building and scaling email programs and teams from the ground up — in environments where list health, deliverability, and conversion efficiency were the metrics that mattered.

I'm not a single-tool specialist. I work across whatever customer engagement platform, automation platform, or LLM tooling fits your stack — and I bring the architecture thinking to make it hold together.

Get in touch

Not sure if what you need fits? Send a short message or book a 30-minute call. No pitch, no pressure — just a conversation about what you're dealing with.

📅 Book a free 30-min intro call via Calendly ✉ Send an email monique.schuldt@gmx.net in Connect on LinkedIn linkedin.com/in/monique-schuldt

Or send a message directly